Why Personal Finance Blogs Are So Popular

If you’re thinking of starting a blog, you might be wondering what the focus ought to be. While the decision will depend mostly on your specific expertise and experience, it’s a good idea to consider a topic which is popular. One example would be a personal finance blog.

In conjunction with a catchy domain name and well-written content, a popular topic like finance is likely to increase the odds of generating a large readership base. Whether simply for the sake of the blog itself or as part of a larger brand-building strategy, providing useful financial information can be key to achieving success online.

Here are further reasons why finance blogs – particular those focused on personal finance – remain in demand:

They explain

Much of the world of finance is complicated and hard to follow, even for the experts. It’s therefore no surprise that blogs which do a good job explaining financial concepts in an easy to understand format are destined to go far. This could mean writing an article outlining the advantages of an alternative to payday loans, or summarizing the various investment options available to consumers. Whatever the topic, blogs which discuss personal finance in layman’s terms are typically going to attract the most readers.

They share testimonies

Maybe you overspend every weekend, and you have tried to change this situation without success. The chances are that you will google how to spend less on weekends. If you do, you will find all manner of tips and tricks for spending less. Even if you do not pick something out of the blogs about personal finance, you will find a way to spend less.

They give you tips on savings and investments

Is there anyone who is saving enough? Though some people are doing that, the biggest percentage feel like it is not doing enough. No one is happy with his or her income. When you combine a disgruntled society that is not happy with its money matters, expect its members to hit the search button as many times as they can regarding the topic. The trend is evident in keyword research for search engines. Saving tips rank highly in Google and other search engines. Consequently, bloggers see the need, and they capitalize on the emerging need.

They break through the finance jargon

Most bloggers tailor their work for the average reader. Therefore, they accommodate a wide range of readership that is keen on the matter but poorly versed with the financial jargon especially that comes with it. They help people understand stocks, securities, and other terminologies that can be used by fraudsters to confuse the reader. However, it is worth noting that financial blogs are marketing channels for various financial products. They do not necessarily offer you the best information.

They diversify thoughts

Millennials and baby-boomers alike want to be ahead of their finances. After the financial crash of 2008, being safe is the most important thing among many people. Blogs are there to fortify how people think and do when it comes to avoiding fraudsters. Most victims of fraud have poor financial literacy. Some financial institutions sponsor blogs to help improve the image of the industry that caused a lot of pain when it crashed. One blogger will try to misrepresent a product; another one will debunk the other.


Financial literacy blogs help people understand their money-matters. They focus on loans, savings, investments, retirement planning and other important aspects of personal finance. They are becoming very popular, and the trend will continue because people want the information.